What’s one easy way to enhance your business’s social media marketing to draw your ideal audience to your message?
If you’re an entrepreneur who uses social media to market your business, then you know that attracting your ideal audience isn’t always easy.
After all, there’s a lot that goes into creating a social media post that speaks to the heart of your audience. You have to craft your message carefully, tailor it to the needs and desires of their needs, and assure them that you can give them what they need and deserve!
You’ve climbed that ladder of success through your expertise and knowledge of your industry, so of course the message you broadcast to your audience speaks to their needs. However, when it comes to social media marketing, you might not be looking at the whole picture.
In truth, no one who’s browsing social media is reading every block of text that comes across their feed no matter how much it would benefit them if they did so. But there’s always one piece of a social media post that catches your audience’s eye.
So what’s the most striking part of the puzzle? It’s always going to be your photos.
The photos you use to captivate your audience are always going to be the first thing that speaks to them. In fact, scientific studies tell us that the brain processes images 60,000 times faster than it processes words!
With numbers like those, it’s hard to say that photographs don’t make all the difference for your online marketing! However, it’s still incredibly important to consider what kind of images you’re using to promote your content and your business.
Many entrepreneurs use stock images and simple graphics to promote their business, but those types of images aren’t immediately drawing your audience to YOU. That’s why every entrepreneur should use professional photographs of themselves and their business to accompany their content
Professional photographs give your audience a glimpse into who you are, who they’ll be working with, and the type of service you can provide for them. So if your social media marketing is meant to draw your clients to your business, then using professional photographs to attract their eye simply makes sense.
However that’s just one of the reasons using professional photographs for your social media marketing. The sea of opportunity that professional photos open your business to is incredibly vast, and we want to help you realize their potential. Here’s a few more reasons professional photos are the answer for every entrepreneur!
They Assert a Level of Professional Quality
Did you know that the quality of the photos you use for your marketing create a direct reflection of your business in the mind of your audience? It’s true! When your audience sees your content, they immediately begin associating the quality of your posts with the quality of your business.
For many entrepreneurs, social media marketing is going to be your ideal audience’s introduction to your business. Using professional photographs help you put your best foot forward and enhance the quality of the message in your content.
They Help Your Audience Retain Your Message
Science tells us that we only remember 10% of what we learn over a period of 72 hours. So even if your ideal audience loves the message in your content, the likelihood of them retaining it is incredibly low.
However, these numbers are vastly different when they’re accompanied by an eye-catching photograph. By accompanying a fitting image to your message, your ideal audience will retain nearly 65% of what they learned after the same amount of time.
They Represent Your Brand and Business
Stock photos are the go to resource when entrepreneurs need photographs for their marketing. However, if every entrepreneur is using stock photos, then these images don’t represent your business. They’re representing every business.
By using professional photographs, you’re not just catching your client’s eyes. You’re simultaneously building brand recognition. Entrepreneurs are the brand of their businesses, and by showing your clients who you are and what you do through these photos, you’re building an idea of your brand in their mind.
Professional photography is one of the most authentic ways you can connect to your ideal audience through online marketing. The more quickly you’re able to catch their eye and connect with them, the more quickly they’ll want to work with you.
That’s why Jennifer Nelson reached out to us! Jennifer is a client who realizes the importance that professional photography plays for her business, and we were happy to help her create quality photos that reflect her business!
Jennifer Nelson is a traditionally trained, professional midwife and the founder of her own business Pittsburgh Midwife. She dedicates her services to the pregnant women and mothers of the Pittsburgh region to give them the care and attention they truly deserve.
Jennifer is a mother who’s experienced the pain and discomfort that comes with traditional birthing experiences first hand. She created Pittsburgh Midwife to help put women’s healthcare back into their own hands and have a fully transparent, knowledgeable, and peaceful birth, right from the comfort of their own home!
Through the professional photographs we were able to provide, Jennifer has been getting more attention than ever. She proudly displays these photos on Pittsburgh Midwife’s social media with each post, and there’s not a soul in her audience that hasn’t taken notice!
We won’t keep them hidden from you either! So, keep scrolling to see the photos we took with Jennifer, and see why professional photos make all the difference!
By the way, we can do the same for your business!
If you’re looking for a stunning portfolio of professional photographs for your business, then contact us! We’ll work with you to create eye-catching photographs that will turn all heads toward your business.
If you want to learn more about Jennifer Nelson and Pittsburgh Midwife, then you can visit their website to see how they can give you the care that you deserve! If you like what you see, then don’t forget to visit their Facebook page, Jennifer Nelson – Pittsburgh Midwife, and their Instagram page, @pittsburghmidwife!