How to Easily Grow Your Social Media Audience for Your Brick and Mortar Business – Featuring Wendy Neely
What’s the easiest way for your clients to help you promote your location without even realizing it?
Every entrepreneur wishes they could promote their business on social media without having to do it all themselves.
After all, the growing of an audience on social media means a growing interest in your business, it’s a no brainer. However, it’s hard to nail down a way to promote your business online by simply doing what you do best!
The only thing that would make it better is if you could get your clients to promote your business in a way that showed how popular your business is and how much they love being there themselves.
Thankfully, there is one thing that you can set up inside your location that will encourage your clients to promote your business on social media with just the click of a few buttons.
We’re about to introduce you to the power of the selfie station!
The selfie station is an area in your business, typically the seating area, where your clients can excitedly take selfies of themselves while they wait. The idea is for them to tag and check in to your business in their posts which will spread the word about your business and service across their social media platform.
When your clients take selfies at your location, tag your business, and post excitedly about what you do, it’s essentially a free promotion from everyone who partakes in it! What’s even more exciting is that it’s being spread to an audience that you may not have had access to otherwise.
However, it’s important to make sure you’re calling your in-store clients to act on their excitement and take selfies. That said, having a promotional piece that calls them to take selfies and tag your business will entice them to promote you on their social media and have fun doing it.
Sounds easy enough, right? Well, there’s a few more key elements you need to know about selfie stations to get the most promotional value out of them. Here’s a few ways you can make your selfie station as fantastic as possible.
Choose a large enough area
It’s no secret that clients enjoy a large seating area while they wait, but this is only a secondary purpose when considering your selfie station. When you have a large enough area for your guests and clients to take selfies, then you are actively encouraging them to take these selfies together.
Allowing for more clients to take group selfies like this will give their endorsement for your business even more weight when it’s spread across social media. When they take group selfies, they’ll be accentuating the tagging power and cross promotion of their post, which will give their post, and subsequently your business, more time in the limelight.
Accent the area with style
When you’re sitting and waiting for a table in the waiting area of a dingy restaurant, you’re probably not too inclined to take selfies, are you? That’s exactly why it’s so important to make sure your selfie station is decorated with trendy seating and playfully elegant decorations.
By setting up trendy seating arrangements, decorations that accent the area, and hopefully a promotional piece on the wall, you’ll be openly inviting your clients to take selfies as they wait. They’ll also be excited to wait in that area as they take those selfies which will make time move faster for them during their wait.
Color is always the key
The next element you have to think about is the color scheme of your selfie station. It’s one thing if your station is pleasing to the eye in person, but you have to think about how much the decor will pop on someone’s screen as they’re scrolling.
When potential clients are scrolling through their feeds, you want the selfies that your current clients capture to grab their attention. Essentially, the way you design and accent your selfie station will determine whether or not potential clients will stop dead in their scrolling.
When you arrange areas like a selfie spot to your location, you’re immediately opening your business up to free promotional content provided by the clients that you love to serve every single day.
It’s the same thing that helped Wendy Neely grow her businesses organically on social media through an audience she already had!
Wendy Neely is the founder and CEO of two amazing brands, Butt Naked PGH and Fit America PA Weightloss Spa. Both of these businesses are dedicated to making each of their clients feel healthier and live healthier through natural, holistic methods all for your benefit.
Fit America PA Weightloss Spa! Fit America PA provides two body contouring methods Cryoskin and Lipo laser for targeted fat reduction, along with .self care services like infrared saunas and the only private Himalayan salt room around, and takes that self care experience even further. They’re committed to providing industry-leading, nontoxic, holistic methods to help you achieve your weight loss goals.
They focus on the way we view food and focus on weight loss, food management, and fat reduction. They also pride themselves on their integrative approach to health by combining alternative Weightloss/wellness treatments with the latest advances in non-invasive technology.
Standing proudly alongside Fit America PA, is our esthetic spa Butt Naked PGH providing a modern day spa experience for their clients through fantastic services such as Cryoskin, customized skin care facialsLED treatments, and even 24kt gold facials! We also offer full body waxing, organic spray tans & more, Butt Naked longs to provide its clients with everything available to them that will help them beat the aging process and feel as though healthier each time you come through their doors.
By incorporating a selfie station, Wendy’s guests get to come in, relax and take and post selfies as they wish. She also invites her guests to check in to her location on Facebook when they arrive in exchange for trying one of the many healthy treats they offer in their storefront.
MEDIA – The Creative Agency recently visited her locations and photographed her space and services and grabbed some headshots of Wendy in her waiting area for you to see.
PS – we can do the same for you!
If you’re looking for a stunning portfolio of professional photographs for your business, then contact us! We’ll work with you to create eye-catching photographs that will turn all heads toward your business.
If you want to learn more about Wendy Neely and her businesses, then you can visit Butt Naked’s website or their Facebook page! Don’t forget to also stop by Fit America PA’s website and Facebook page to extend your personal health goals even further! And you can follow them on instagram at @fitamericapa and @buttnakedpgh.
Keep scrolling to see the photos we took with Wendy at Butt Naked!