Attracting your ideal audience is about more than writing compelling copy.

 

When you’re promoting and marketing your business online, you need more than words to grab their attention.

 

In the visual age, your audience needs to be drawn into your message before they’re willing to listen. Having that gripping copy is necessary once you’ve got their attention, but that’s not what will draw them in initially. 

 

You need an enthralling visual element to accompany that copy before they’ll give you their attention and business. That’s why companies use professional photography to stop their audience’s scroll and pull them into their message.

 

Your ideal audience, like many others, is probably slow to trust businesses. They’ve dealt with so many that they don’t know which they can trust.

 

However, professional photography is the best way to ease your audience’s mind. Professional photos show your audience that you’re transparent. 

 

You’re showing them that you’re not just a business. You’re showing them that you’re a team that wants to serve them, and that you’re a face that they can trust. Your copy affirming that notion is the bow that ties it all together.

 

Your audience wants to know who they’re working with. They’ll be slow to trust a company that just uses graphics and seems faceless.

 

By using professional photographs in your online marketing, you’re forging a bond that they don’t often get from other companies. It helps separate you from the pack, because you went the extra mile to show them a kind smile.

 

However, that’s not the only reason to use stunning photography. Here’s a few more reasons why professional photography can open new doors to your ideal audience.

 

They Ease Your Audience’s Mind

 

There is an intrinsic mental link your audience makes between themselves, you, and your service. They have an internal anxiety about doing business when they don’t know who they’re going to be working with.

 

Professional photography helps to link all of those elements together. The mental block between themselves and your service opens, because they will be able to picture doing business with you. Giving yourself and your audience that advantage helps to put your business at the center stage of their mind.

 

They Draw People In

 

Let’s be honest, most audiences can see that they’re being advertised to from a mile away. While graphics are useful for getting important information to your audience, they may also see it as an attempt to bid for their business.

 

There’s no internal trust to graphics because there’s nothing for them to relate, so they won’t help to grow your business. Professional photographs show your audience that you don’t just want them for their business. They show that you want to give them the service they deserve.

 

They Bring Your Voice to Life

 

It’s hard for your audience to picture the voice that’s speaking to them when you use graphics. However, professional photographs allow them to relate your copy to your image. They allow your audience to paint a better picture of who they’ll work with.

 

They won’t have the whole picture, but allowing them to paint a better picture of who you are and what you stand for helps them empathize with you and your business.

 

Professional photography is the best way to captivate your audience for these reasons and so many more.

 

This is something that Laura Stewart learned when she had the opportunity to work alongside our CEO, Marta Sauret Greca.

 

Marta had the pleasure of meeting Laura through her previous position as a practitioner at Makin Wellness. Makin Wellness is an online therapy business that helps people deal with depression, anxiety, and so much more.

 

Makin Wellness contacted us at MEDIA – The Creative Agency to give Makin a stunning photography portfolio to use for their online marketing. We were able to deliver, and they were so pleased with the experience and portfolio we were able to provide.

 

After this session, Marta and Laura were able to connect through Marta’s Facebook content and connection with Laura in that platform and Laura was able to expand her private client base for her holistic health focus through Marta’s organic online marketing guidance. 

 

Laura servers her clients as a holistic nutritionist, wellness consultant, & health coach based in Pittsburgh, PA. Through her business, Whole Rooted Wellness, she’s able to pursue her passion of nutrition and mind-body balance and help others.

 

Just like Makin Wellness, Laura uses modern photos to promote her business, and it helps to grow her audience each day.

 

Just like Laura, you work hard to make your business thrive, and your online marketing should be working just as hard for your business.

 

If you’re looking to have a professional photography session, then contact us! We’ll deliver an amazing portfolio that will enthrall your ideal audience.

 

To find out more about Makin Wellness, visit their site. 

 

To find out more about Laura and Whole Rooted Wellness, visit their site to see how they can help you with your health!

 

Keep scrolling to see the amazing photos from pictures of Laura and Makin Wellness!