Stopping your ideal audience’s scroll and spreading your message isn’t as difficult as it seems.
If you’re an entrepreneur, then you probably know that getting your ideal audience to associate with your message and marketing isn’t easy. You probably use compelling copy to promote yourself and beautiful graphics to draw in your audience.
Using those elements are fine, but using graphics doesn’t establish a personal connection to your audience, and they won’t stop to read your message if they aren’t sure it’s worth their time.
The truth is that we live in a digital age, and your ideal audience needs to be able to associate with you before they consider your message.
The number one element you can employ to attract your ideal audience is by using professional photography. Professional photos don’t just make you look good online. They show your audience who you are and that you stand by your service.
Most people see business as something that’s faceless, and they’ll hesitate to use a service if they’ve never used the company. However, everyone is quick to trust people, and professional photography puts you at center stage.
By using professional photographs in your online marketing, you are forging a bond of trust with your ideal audience. You’re establishing that your company isn’t faceless. You’re telling them that you’re the face of your business and that your reputation is your business’s reputation.
You’ll be able to draw in your ideal audience, stop their scroll, and compel them to hear your message just because you’ve shown your face. That’s the power and energy that professional photography can bring to your marketing.
However, that’s not the only reason to use stunning photography. Here’s a few more reasons why professional photography can open new doors to your ideal audience.
They establish you as an expert
You know exactly what you’re doing when it comes to your business, and that’s something your audience should know. By using photography to display yourself in your work and make that visual impact, you’re showing them just that.
Graphics are fine for promoting yourself to existing clients or those that have worked with you before. However, to draw in your ideal audience, you need to establish your expertise before they can consider taking in your message.
It sets you apart from other businesses
Most entrepreneurs use some kind of visual element to accompany their copy in their online marketing. Ask yourself how many of them are showing themselves to their own audience and growing that bond of trust with that audience.
There is an implicit implication of trust that you’re showing your ideal audience when you open yourself up to them using professional photography. It shows them that you’re not just after their money. It shows that you personally want to give them the best service you can.
They show your audience that you’re fun to work with
When your audience considers a service, they want to know that they’re working with someone personable. They want to work with someone can empathize with them, work with them, and still provide a professional service.
Professional photographs allow them to imagine themselves in that experience. They can picture in their mind what it’s like to work with you because they have seen you in action. By using professional photos, you’re showing them the experience they get with your service.
Professional photographs are so enticing to your ideal audience, and that’s why we urge every business owner to use it.
That’s something that Caitlyn Waruszewski realized when she contacted us at MEDIA – The Creative Agency to help promote herself online.
Caitlyn owns a business called The Musical Connection, a business dedicated to promoting musical fluency in children to promote creativity.
Musical fluency is the ability to think, create, and understand music easily and accurately. Caitlyn teaches your child music the same way they learn to speak. They do this through immersion in the musical art. Her Music Play class is the most effective and simple way to nurture your child’s musical foundation.
Caitlyn came to us because she knew that her online presentation needed to work just as hard as she does. We were so happy to provide her with that opportunity through stunning, beautiful photos that put her in the best light.
You work hard to run and promote your business and give your clients the service they deserve. There’s no reason your photographs shouldn’t work just as hard.
If you’re looking to have a professional photography session for any reason, then contact us! No matter your business, we treat every client with professionalism and joy.
To find out more about Caitlyn and The Musical Connection, visit their website and find out how they can help give your child the gift of music.
Keep scrolling to see the amazing photos we had taken for Caitlyn!