How to Make Your Online Content to Capture the Heart and Soul of Your Ideal Audience’s Needs – Featuring Matt Davis
How do you keep your audience interested once you’ve been able to draw them in?
Getting your ideal audience to initially hear your message is one beast, but being able to keep their attention is a very different one.
There’s so much that goes into making content that your ideal audience will love and respond to eagerly. You have to ask yourself, “What will get my ideal audience to trust my voice? What will resonate with them? What will forge a bond between my voice and their aspirations?
When you write content for your ideal audience, there’s only one thing you have to remember if you want to compel them. You have to speak to the heart and soul of their needs.
When you speak to what your ideal audience feels they need, then they automatically form a kind of bond with you and your business. They feel as though you know what they’re going through in their business.
Compelling copy that speaks to your ideal audience’s needs shows that you want to relate to them. It shows that you don’t just want them for your business. It shows that you want to serve them because you know you can help them where they struggle.
You know your business inside and out, and that’s valuable to your ideal audience. It shows them that you’re capable and that you know how to serve them. Keeping your content limited to simply telling your audience your newest deal will only mask everything you know you can do for them.
This is just one way that your content can compel your audience to stay connected with your message and your business. However, that’s far from everything you can do to keep them interested. Here’s a few more elements you can employ to attract your ideal audience.
Show Them that You Know Their Struggles
What do we mean when we talk about speaking to your audience’s needs? Telling your ideal audience you understand their struggles is fine, but it’s simply not enough. You have to show them that you know what they’re going through before they fully trust your voice.
Be specific about the SYMPTOMS of the problems they have that YOU can solve!
The best way to go about this is to share stories, anecdotes, and hypothetical situations in which you know your ideal audience finds themselves. Tell them a story about a problem you know they face, and empathize with that struggle. By doing this, you’re letting them know that you know what they’re going through, and you’ll form a stronger bond of trust.
Tell Them What Their Next Step Should Be
Once your audience has been able to empathize with your message, they have to know what they should do next. This is where you highlight how you and your business can help them resolve the issues of their daily business. If they truly feel compelled by your message, then they’ll want to know what they can do about it through your business.
This is where the key to your content comes into play. You need a call to action. Tell your ideal audience how you can help them with the needs they have, and direct them to take action to get in contact with you. If they don’t know what to do next, then your audience won’t do anything at all.
IMPORTANT: Give them ONE thing to do, and pay attention to the platform you’re sharing your call to action into, making sure it’s compatible with the platform on which you’re sharing it.
For example, you can’t share clickable links on instagram posts or comments. On Facebook, having a link within a post drastically decreases the visibility of your post!
PS Send them to ONE place to reach out to you to avoid giving them decision overload, and test out the call to action yourself to ensure that when someone takes your directions, they’ll actually be able to reach out to you.
The last thing you have to remember to stand out to your ideal audience is to be consistent. If you want your audience to keep listening to your message and stay connected to your business, then you have to show up for them.
Your audience wants to hear what you have to say, but that doesn’t mean they will actively search you out. Making sure you’re spreading your message every day is key to keeping them interested in you and your business.
Imagine if your favorite show all of a sudden STOPPED – like many did during COVID interrupting productions – chances are you forgot about the show and moved onto something else to watch and maybe never got back into it after the fact because you got hooked on something else. Your online content will have a similar effect unless you keep going with it diligently!
These are just a few of the ways you can keep the attention of your ideal audience and show them that you want to serve them.
It’s elements like these that made Matt Davis realize that he needed a better way to spread his message. That’s why he reached out to us at MEDIA – The Creative Agency to help him spread the message of his business.
Matt Davis is the owner of GDI Insurance. GDI Insurance deals in brokering insurance policies for businesses from their base of operations in California. GDI has helped so many businesses keep their employees covered and safe while they’re out on the job. They make a point to get you the coverage you need at a price you deserve.
With the help of MEDIA – The Creative Agency, Matt is able to put out compelling content that speaks directly to GDI’s ideal audience every day of the week. They trust us to make content that speaks to the needs of their ideal clients, and they’ve been able to enjoy serving more businesses because of it.
Be like Matt!
If you’re looking for compelling content that will draw in your ideal audience, then contact us! We’ll give you content that speaks from your heart and touches your audience’s.
To find out more about Matt and GDI Insurance, then visit their website to see what they can do for you!