Why do successful entrepreneurs spend so much time marketing themselves online?
Ultimately, if your business provides a tangible product or service, you want to direct them to where they can reach you, learn more about you, and get to know your business.
That’s right! We’re talking about your website.
When you market your business online, you’re ultimately building up to a call to action. You’re beckoning your potential clients to your website so they can see what you do, how you do it, and grow a desire for your service within themselves.
However, no matter how great the service you provide is, you have to ask yourself, “Is my website as professional as my business is?”
The truth is that your website is an extension of your business, and if your website doesn’t match the professionalism of your business, then people may feel less inclined to work with you.
For many of your potential clients, your website is one of the first interactions they will have with your business. Because of this, you want to make sure that your website reflects the professionalism, cleanliness, and organization of your brick and mortar location.
Unfortunately, people equate the cleanliness and professionalism of your website with that of your brick and mortar business.This may leave a somewhat bitter taste in the mouths of your clients, and it may discourage them to go any further. This is why having a great website is so important.
But now you’re left asking yourself, “What can I do to improve and revitalize my website to attract my ideal clients?”
That’s where we’ve got you covered. We know that web development isn’t the easiest task in the world, but here are some first steps that you can incorporate into your website to give it a professional look and new life!
Incorporate moving elements on the homepage
When it comes to designing an eye-catching website that draws your potential clients in, moving elements are an absolute necessity. By adding a moving graphic, moving scroll bar, a video, or a combination of these, you are guaranteeing yourself that your potential clients will stay on your site longer.
We’ve preached it before, and we’ll preach it again. Video is king. As long as there is a moving graphic on your website, your potential clients will want to stay on your site longer than if there wasn’t anything to keep their attention. Moreover, it makes your site look even more professional.
Use compelling copy
Your potential clients have needs and desires that they want to have met. When they’re considering a service like yours, they want to know that they’re going to get what they desire, and that you’ll be able to provide an environment that will make them feel comfortable.
This is where the copy on your website becomes so important. Your copy shouldn’t just list off everything you provide. It needs to touch the heart of your audience’s desires. Your copy needs to tell your potential clients that you have their best interests in mind and that you are prepared to meet, or even exceed, their expectations.
Use professional photographs
Making your website look clean and sleek is one thing, but you also want to make sure that all of the photos you use paint you and your staff in the best light. A website’s aesthetic goes a long way in people’s minds, and you have to make sure that the photographs you use are up to the task.
By using professional photographs, you’re ensuring that your staff, and your business, is as professional as your website makes them look.
These wondrous additions to your website are what keep new and old visitors alike on your site for even longer periods of time. They may also be the key to getting them to invest in your service.
That’s why Live Well Chiropractic contacted us at MEDIA – The Creative Agency. They needed a new website to shepherd their potential clients towards that would allow them to browse products, make appointments, and learn about their service.
Live Well Chiropractic is an amazing, health conscious business located in Wexford, Pennsylvania. The doctors and staff at Live Well Chiropractic use methods like chiropractic adjustments, therapeutic massage, and infrared sauna technology to bring you and you’re whole family health and happiness.
The doctors at Live Well Chiropractic, Dr. Kemp, Dr. Chad Stemmler, and Dr. Amy Russo Burelson, dedicate themselves to relieving and preventing pain as well as other preventative and restorative care to their patients.
They vow to help you enjoy your best life because as they often say, this is not your practice life!
As we worked alongside the doctors and staff of Live Well Chiropractic, we utilized the very same elements that we’ve mentioned above to create an attractive and practical website that their potential clients could use to contact them, learn more about their business, and schedule appointments.
Thankfully, we can do the same for you!
If you’re looking to revitalize your business’s website, then contact us! We’ll work with you to create an eye-catching, functional website that your potential clients won’t want to click away from.
To learn more about how Live Well Chiropractic can help you live a healthier life, visit their website!
Live Well Chiropractic is also hosting their latest event, What to Expect While You’re Expecting, on April 21st at 5 PM! While the event is in person, tickets have already sold out. However, that doesn’t mean you have to miss out on all of the amazing information they’ll be giving out to new parents about what you should expect during pregnancy!
They’ll be going live in their Facebook group, Live Well Lifestyle for North Pittsburgh Families! Join today so you can guarantee that you’ll get all of the information you need to prepare for your pregnancy!