If you’re investing in marketing, you want it to do the heavy lifting for you.
Marketing isn’t only a tool to get your name out there, but a way to build familiarity with your brand that makes your potential clients eager to hear from you again.
People trust faces they recognize and brands they know, which means you want to make sure when people come across your ads, social media, and website that they’re forming a positive association with your brand. So how can you promote this exciting connection between potential clients and your brand?
Marketing with photography and videography and using real photos of your team, your location, and your clients is more effective than using stock imagery or graphics. It is one of the top ways to build trust, connection, and familiarity with your audience. According to a recent study with Search Engine Journal, web content that contains photos or videos perform 94% better than plain text.
Our feature this week, Dr. Khushboo Movva, trusted MEDIA to capture stunning photos of her to get more eyes on her business. You want those eyes on your content, too, so let’s discuss three ways you can elevate your brand by marketing with photography and videography that features you, your team, and your business.
Visuals Create Strong Connections
In order for your audience to grow familiar and connect with your brand, you need to provide them the tools to trust you. Photography and videography does that by putting a face to a brand and showcasing you as a warm, friendly face. In fact, according to a recent study, 58% of people said they are more interested in a brand or product when a photo is included in a post.
You may also want to give your audience a look at your brick-and-mortar storefront or a glimpse of your office. Photography and videography highlight the best aspects of your business and help your audience familiarize themselves with your company and products before they walk through the door or make a purchase.
Strategic, purposeful photos work much better than stock photos and videos because they embody your brand. This works to attract more clients into your world, stay in your circle, and sign up for your services.
Keep Your Audience on Your Website Longer
How fast do you click away from a clunky, boring website? We’ve all had the experience of typing in a search and finding a plain website. You likely click away in 60 seconds or less, because the web pages don’t hold your attention.
Photos and videos are meant to give your audience pause and entice them to read more. Adding more media to your website keeps your audience on your website longer as they browse what you have to offer. The longer they’re on your website, the more information they’ll absorb, which enhances connection and familiarity.
This leads people to become more interested in your offerings and make purchases.
Aesthetics are also important when it comes to your website. You want it to look clean and professional, and adding photos or a video to further prove you’re a legitimate, reliable company paints a trustworthy picture in your ideal client’s mind.
With this trust created, your current customers are more likely to recommend your products and services to friends and family, which will expand your client base and customer retention.
Present Yourself as the Expert in the Room
You are full of knowledge, experience, and skills, and you want to make sure that comes across when potential clients step into your world. Even if these potential clients are seeing you digitally for the first time, and you may not have met them yet, your online presence creates a first impression. You want it to be positive!
One of the best ways to do so is to appear professional and authentic online. Using imagery that not only is clear, stunning, and flattering, but also positions you as an expert in your field helps to captivate those looking to learn more about your company.
At MEDIA, we go the extra step to make sure your photos and videos represent you as a professional and who you are in your values and personality. We capture you as your full self, not fragments of your identity, so you can more easily attract your ideal clients and invite them into your world.
Want to learn how we can create stunning photography and videography that captures the core of your brand so you can attract more of your high-end dream clients? Click here to contact us. We’re a lot of fun, too!
Check out these gorgeous photos we took of Dr. Movva!