If you are considering niching down, start by asking yourself, “Should I niche down? And why?”
Are you niching down because you feel like that’s where the money is?
Or are you niching down because you feel like that’s what you’re passionate about and that’s what really lights you up and you’re like at the edge of your seat listening to your clients?
Your passions are the REAL defining factor behind why you niche down.
Read on to feel into that a little more on that and find out what OUR niche is and why we chose to get so focused and clear on OUR ideal clients we love to serve!
MEDIA’s Why
MEDIA – The Creative Agency’s focus is on serving holistic healers and practitioners.
Marta Sauret Greca coaches emerging entrepreneurs who are in the holistic healing and practitioner realm within the wellness and beauty space.
MEDIA started as a photography business, focusing on family photography and weddings.
The clients being served were special and so many memories were made, but it wasn’t lighting Marta up.
From a photography business, MEDIA evolved transforming into marketing with media incorporating photography, videography, graphic design, and web development.
The shift in focus stems from the health and well-being of our CEO (Marta Sauret Greca)’s mother as the inspiration, as she was diagnosed with cancer.
This is what put Marta and our whole team at MEDIA on a mission to help holistic wellness practitioners to spread their truths about healing and beauty.
The practices of holistic healing, the relationship between food and detoxification, things like aromatherapy, infrared saunas, and Himalayan salts, removing all the toxins that you can from your water, from your cleaning products, chiropractic care, massage therapy, acupuncture, functional medicines, all became a core focus of MEDIA’s passion in messaging for our clients.
Our CEO often likes to say: “God didn’t give us the gift to heal others, but we sure can market the heck out of the healers and the beauty experts who encourage women to just live their best lives while feeling their best selves.”
What does that mean for you?
We invite you today to revisit your why behind your passion, your vision, and your mission. Often in entrepreneurship, it can feel like one thing gets on top of the other, and we can lose our focus and vision of why we’re doing what we’re doing in the first place.
Remember you have everything within you to take really good care of your clients. You are a true gift to them and so many others. It is a privilege to get to work with YOU and someone of your caliber!
And if by chance marketing is one of the things piling on top of you on your long list of things you feel you “have to do” but don’t really want to, we’ve got your back!
If you are a holistic wellness or beauty expert who just wants to let go of your marketing to someone who gets you, loves you, and is just as passionate as you are about what you do, that’s us! E-mail us at info@mediacreativeagency.com.
PS welcoming sponsors for this very online magazine that you’re reading right now! Want to get in front of business owners who have families and are leaders who understand the value of investing in their professional and personal growth? E-mail us at info@mediacreativeagency.com.
