“If you’re talking to everybody, you’re talking to nobody.”
You’ve learned this lesson long ago, perhaps, that not everybody is your ideal client. The more you specialize and niche, the more potent your services for the world become. And it’s important to get specific on this in your social media marketing, e-mail marketing, website copy, you name it. You’ve gotta speak specifically to your ideal client. You’ve gotta educate them, and pre-qualify them!
“Happy Donut Day” posts just don’t cut it anymore with the ever-growing noise on social media and people’s inboxes!
That’s why our CEO, Marta Sauret Greca, went live on our show The Mindset Moves Show with Kelsie Baldé of Hair Enhancements about an important piece of your marketing strategy that could be a game changer for you.
And that is: educating your audience and establishing yourself as the must-have expert for your exact ideal clients, and being just as vocal about who you don’t help, as much as who you do help, in a way that entertains, educates, inspires, motivates and provides value to your audience through your online and in-person marketing!
Baldé shared the education that’s necessary for Hair Enhancements’ marketing to convey in order for her leads to be really qualified to purchase her products on her website or through their brick-and-mortar consults. For her and Hair Enhancements, it’s super important for her clients and customers to know that the products they customize and sell through their online shop are high quality, made of real human hair, and therefore are a higher investment level. However, she also knows it’s important for her audience to know that although her real hair wig and topper products are high-end, they need to know that each one has a certain life span and that proper maintenance is required to retain quality.
Not to mention, Baldé and Hair Enhancements are on a mission to break the stigma of the embarrassment behind wearing wigs or toppers. She often shares “It’s so normalized for people to wear extensions but when it comes to wigs or toppers, it’s taboo.” She’s expressed she wants everyone to know that you are beautiful without your wig or topper, but that it is totally normal and okay and even awesome for you to wear one to accentuate your own natural beauty!
In order for Hair Enhancements to receive the most qualified leads possible, their marketing agency, yours truly at MEDIA – The Creative Agency, needs to subliminally convey these messages within the social media copy, within the photos, within the photo captions, within the digital ads, within the google search keywords, you name it – again and again and again because as Baldé said, “Just because your phone is ringing off the hook and your stylist chair is constantly filled, doesn’t mean that your bank account portrays the same story.” Having improper target marketing can cost you a lot of money.
As you’re reading this, you might think “But what about this type of client or that type of client…I’d still be willing to help them!” The beauty of it is, that you want to speak to your ideal client exactly in all of your marketing, and those who kinda sorta qualify will still reach out, and you’ll have the chance to say yes or no. But often, it’s important for you to feel whether that desire to attract everyone or anyone comes from a place of limiting beliefs that you won’t have enough clients otherwise. It’s a key question to ask yourself as a business leader.
Baldé was a natural on The Mindset Moves Show, and you can watch the interview yourself by clicking here AND if you’d like to see more of Kelsie Baldé and her Hair Enhancements team and clients, tune into Talk Pittsburgh on February 1, 2024, at 3 p.m. EST to watch them show different looks and educate the worlds on the beauty behind wigs and toppers!
We’re welcoming sponsors and guests to the show and online magazine! Want to get in front of business owners who have families and are leaders who understand the value of investing in their professional and personal growth? Contact us.
Are you a holistic wellness or beauty expert who just wants to let go of your marketing to someone who gets you, loves you, and is just as passionate as you are about what you do? That’s us! Contact us.
PS, Baldé and Hair Enhancements have experienced a significant increase in revenue and leads since working with our team here at MEDIA – The Creative Agency. While you’re here, take a look at the professional environmental photos and headshot photography below that our team took of Baldé and HER team and clients at Hair Enhancements!