Somebody had to say it…so it may as well be us at MEDIA!
You DON’T need to be present all day every day on every single social media platform!
You simply need to show up as your true self with your team, being vocal about your mission and passion to transform the lives of your clients. That’s it.
That’s why we’re inviting you to step back and breathe. We know you and your team are doing everything you can to make your business growth a success. However, that doesn’t mean you have to do it alone. So, we want to help ease your worries and give you five initial steps you can take to make waves on social media whether it’s on Instagram, Facebook, LinkedIn, TikTok, YouTube, you name it!
Craft a Compelling Message
When creating the copy for your social media marketing, you have to craft it in a way that it speaks to your ideal audience. It has to speak to the heart of your needs and desires of your ideal audience that you know you can accommodate.
For example, as we take over content writing for our clients, the people in their world almost immediately perk up their attention to them, reaching out to them that they’ve seen a noticeable improvement in their content! That’s because we’re speaking their language, in the words of your voice.
You are an expert in your field. You have pointed knowledge about the intricacies of your industry and what people desire from it. By speaking to those deep-seeded desires in your ideal clients, you’ll be showing them you’re the expert who can serve them best.
Don’t worry about leaving anyone out – just simply share content as if you were speaking to your ideal client.
But what if your ideal client is actually a diverse array of individuals? We love that. In this case, we invite you to speak to what’s going on currently in the world, and how it affects each individual client differently perhaps in a sequence of social media posts that hits each individual’s heart.
Creating compelling copy will always catch the eyes and hearts of your clients, but it will only do so much depending on how often you use it. To give your social media marketing as much traction as you can, you have to post consistently for a few reasons.
Firstly, by posting consistently, you’ll be letting your ideal audience know that you’re actively there for them. It tells them that you care for their needs and that you want to help them. Secondly, consistently posting means you’ll receive consistent engagement. If your ideal audience is consistently engaging with your content, then that content is shown to more people. It actively expands your potential audience to post consistently.
Our clients get stopped at events or even public places just to be told “Oh my gosh! YOU’RE you? I read all your content online. It’s as if I can hear your voice as I read it. Keep it up!” That’s because by posting consistently in a compelling way, their audience now all of a sudden feels like they know them and quite frankly they fan over them.
Share Your Content to Your Story
Whether you’re using Facebook, Instagram, or both, you should always share your latest posts to your story. Your story acts as a fail-safe to ensure that as many members of your ideal audience see your latest posts.
Despite the amount of time the average person is on social media, it’s incredibly easy to miss the latest post from someone they follow. However, almost everyone checks their stories because it’s the first thing they see at the top of their page. By sharing your content to your story, you’re ensuring more people will see your latest post so they can engage with it.
And you can utilize your stories even more when you’re making a habit of capturing your behind-the-scenes with your team and posting those to your stories too, to give them an idea of what it’s like in a day working with your team.
We have clients who receive inquiries just by us sharing their daily content to stories.
Call Your Audience to Act
So, you’ve gotten this far. You’ve created a compelling message and shared your content consistently, and your ideal audience feels compelled by it. What now? How do you get them to act on these feelings and do business with you?
Suffice it to say, your ideal audience won’t do anything if you don’t give them specific directions. Whether it’s engaging with the post, visiting your website, or having them leave a comment or question, you have to give them instructions to do so. You could have the largest and most engaging audience in the world, but your business won’t grow if you don’t give them direction.
By adding specific calls to action for our clients, their content has gone from not just being informative and nurturing and valuable to their community, but to attracting tens of thousands if not hundreds of thousands of dollars more just by the simple tweak of telling their audience exactly where to reach out and how and what to ask for.
Use Professional Photography
The truth of it all is that even if your copy is great and you’ve done everything right, it’s not enough to catch the eye of your audience. Compelling copy is essential, don’t get us wrong. However, before your ideal audience reads and engages with your content, you have to catch their eye in the middle of their scrolling.
Humans are very visual creatures. We process images more quickly than copy, and we’re drawn to compelling images. By using professional photographs, you won’t just be catching your audience’s eye and compelling them to act, but you’ll also be showing them who you are, what you do, and what their experience will be like with you. It helps create an image of their experience in their mind.
By using these steps, you’ll see a definite growth in your business’s social media influence and a growth in business. In fact, these steps are essential for social media marketing no matter how successful your business is!
That’s why professionals like Katalin Reimann work with MEDIA! Katalin is a business owner who realizes that stunning photography catches her ideal audience’s keen eye on social media. We were more than happy to help her gather stunning photos for her business!
Katalin Reimann is the founder of her business, Quantum Klinik. Quantum Klinik improves the lives of its clientele by providing the highest quality, industry-leading aesthetics and wellness services. The beautiful thing about Katalin and why we love to support business leaders like her, is that she is a wealth of knowledge when it comes to holistic healing and aesthetics, utilizing methods that encourage the body to heal itself, as it naturally can. We’ve worked with Katalin on her website, social media, photography, and promotional videography in multiple of her business endeavors.
In case you were wondering, we can do the same for your business!
If you’re an expert in the holistic wellness or beauty industries who would love to attract more of your ideal clients, contact us! We’ll help you speak to the heart and soul of your ideal clients so that they can prioritize working with you above all else that they might have going on in their lives.
If you’d like to see the stunning photos we’ve gathered for Katalin and Quantum Klinik, then keep scrolling to take a look!
Katalin is one of the original pioneers of the business venture ShopwithMe.com. She’s inviting you to utilize this revolutionary shopping website for all your holistic product needs and she’s welcoming motivated individuals to join her team.
PS Wanna get featured on this online magazine, MEDIAZINE, AND also get featured on our show, The Mindset Moves Show? Contact us today! You’ll reach thousands and thousands of business leaders looking to grow via e-mail, web, Facebook, Instagram, and LinkedIn! Our guests gain instant clients just from being featured, with long-term results as well!