How to attract more leads and paying clients with your ads.
Our MEDIA – The Creative Agency CEO, Marta Sauret Greca, admits that she’s said the words “Ads don’t work,” and “You can get all the leads you want with organic online content.” And now, she admits: “Things have changed in marketing over the past few years. Since everyone went online with their digital marketing and businesses, so much more noise now occurs in your online space, and that’s not necessarily a bad thing, but it does mean that ads COULD help you to build your audience and leads when done properly, alongside your organic marketing content.”
It’s precisely why our team at MEDIA – The Creative agency, went through extensive training this year, to strengthen our marketing game when it comes to Facebook, LinkedIn, and Instagram ads. And now that we know a thing or two and beyond, we’ve got some pointers to share with you, too. Take a look at the bullet points below.
Sometimes it’s as simple as where the ad is leading – We’ve been hired by clients who already had Facebook ads running and couldn’t figure out for the life of them why they weren’t “working.” One of the biggest mistakes you can make is having your ads lead people to your general homepage or another website where they can get lost in all the things. Either setting the ad up to go to a landing page or to collect leads is your best bet when it comes to collecting leads. However, if you’re trying to simply boost SEO with your ad to your website, then it COULD go to a certain part of your already existing website, but just know that those won’t convert as leads as much.
Ad copy is as much key as your imagery – The compelling images or videos you choose for your Facebook, LinkedIn, and Instagram ads will be the thing that grabs clients’ attention as they scroll through the feeds on their social media, but the copy is what needs to convince them that what you have to offer is the solution to their problems, and the key to their wants in life. Setting up split testing in your ads to see which performs better, which has a better click-through rate, which gets the most conversions, etc etc etc, is key. We’ve gone into new clients’ accounts where they had running that they were spending thousands and thousands of dollars on, and have immediately shut them down because we were able to tell exactly why their ads weren’t converting, and fixed the ads before we resumed them, gaining more sales for our clients through their ads.
You can’t ask someone to marry you through an ad – I mean you could, but that would be weird. But that’s not literally what we mean here. What we mean is, that it’s not usually successful to utilize an ad to promote your high-end ticket item and expect it to convert if you’re pushing it to complete strangers. There’s got to be a courtship when it comes to marketing, and that’s especially true with ads on your social media. It’s most helpful to have ads called “awareness ads” that warm up cold leads to your brand and then hit them up again with a juicy carrot that is a no-brainer amazing offer that introduces them to your products and services.
Those tips will help you scratch the surface when it comes to Facebook, Instagram, Google, and LinkedIn ads. There’s so much more to explore, but the main thing to remember is that when you start out with ads, be okay with investing money in testing and just learning and data collecting regarding what works. Test it all out – images, copy, links, and over time, you’ll see what actually works and is a good conversion rate when it comes to your ROI.
But if all of this talk about ads in your digital marketing is making your head spin, know that we’re here to help. The MEDIA team has countless hours of experience when it comes to launching, testing, and perfecting your ad game in your digital marketing, so reach out to us today, and let’s chat about whether we can help you attract more leads that will easily say yes to investing their time and money with you!